In short, Entjou agreed to running project to re-branding Calamansi Syrup. Calamansi syrup is proud product of Bengkulu. This syrup taste really fresh, unique flavor, no substitute yet the packaging is really plain. We deliberated and believe that Calamansi syrup deserve better. Furthermore, we believe Calamansi is able to find premium market with great packaging. So, Here you go. Name of Tunela, i found from scientific name of Calamansi. Citrofortunella Microcarpa , i took Tunela as random search, this name selected from other name like Mansi, Laky, Carpa, etc. Tunela just like sexy name, easy to remember and sound premium than other. Then, because of the tagline, i can make this design become relate to each other. Summer gift as the concept. So, i choose the design identity that represent summer. Also the word in the promotion media, i just directly apply all of summer sense to all of them. Let’s check. These are the billboard mock up. Is this design transfer the summer energy to you? If not, i will find the other. Hehe. The chosen color is bold orange and darker green. This color i took form calamansi natural color. All if the information that i got from wikipedia, tens of blogs and other article is really help me to find the idea of design. Just check also the other design that applied to various of mock up. Next, our plan is want to register Tunela in Creative Common Dept in order to safe the name for Entjou only. We also will make the prototype of Tunela, buy the product, print the design and make the packaging. It will be awesome.
I also will more diligent to re branding another product during this WFH. So, let we check after this ya how great i can design another product. I curious to make design of “Keripik Singkong”. I think to make real picture of it and research about the story of singkong (cassava) also. Hope can do it soon.
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I am Indonesian. My name is Diogi. So interest with business and entrepreneurship. I am creating Social Business to find the best method to teach entrepreneurship and help people to meet their potential for facing future. Like traveling and writing. Archives
July 2021
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