In short, Entjou agreed to running project to re-branding Calamansi Syrup. Calamansi syrup is proud product of Bengkulu. This syrup taste really fresh, unique flavor, no substitute yet the packaging is really plain. We deliberated and believe that Calamansi syrup deserve better. Furthermore, we believe Calamansi is able to find premium market with great packaging. So, Here you go. Name of Tunela, i found from scientific name of Calamansi. Citrofortunella Microcarpa , i took Tunela as random search, this name selected from other name like Mansi, Laky, Carpa, etc. Tunela just like sexy name, easy to remember and sound premium than other. Then, because of the tagline, i can make this design become relate to each other. Summer gift as the concept. So, i choose the design identity that represent summer. Also the word in the promotion media, i just directly apply all of summer sense to all of them. Let’s check. These are the billboard mock up. Is this design transfer the summer energy to you? If not, i will find the other. Hehe. The chosen color is bold orange and darker green. This color i took form calamansi natural color. All if the information that i got from wikipedia, tens of blogs and other article is really help me to find the idea of design. Just check also the other design that applied to various of mock up. Next, our plan is want to register Tunela in Creative Common Dept in order to safe the name for Entjou only. We also will make the prototype of Tunela, buy the product, print the design and make the packaging. It will be awesome.
I also will more diligent to re branding another product during this WFH. So, let we check after this ya how great i can design another product. I curious to make design of “Keripik Singkong”. I think to make real picture of it and research about the story of singkong (cassava) also. Hope can do it soon.
0 Comments
Today is Sunday, i am still in the hometown. What do i like here is rain. It seem rainy season here. Since last 2 days, we are fasting due to ramadhan. One of the goodness of being WFH, i can spend whole ramadhan with family. Kind of great things though. I think i never spend like this full time ramadhan since i was graduate.
Eventually, i can realize that i am not typical daily journal writer. It not that much story to tell. The Calamansi Project also couldn’t be done every day. So, i will back to what i did before, write something that i think important to be known. So here i go, i have through one fascinating moment in my life. I can design whole package of product. From finding the proper name, making a logo till designing the card-box. This skill is what i have been looking for since felling in love with marketing. I remember when we have college task to redesign a local product, it was so difficult due to we don't know how to run a photoshop or another design graphic tools. Now, even though is still simply and not as cool as other designer, i can proud of my self. These design already showed to Entjou team also, they are agree. But, there are still have another challenge, i need to find another option of tagline with something “tropical”. That is okay, because i just need as much as reference and see another perception to make meaningful and marketable design. So, i will also post my design in this blog but in separate article. I just think this blog can become my prototype and also my record journey to know how good is my improvement. So, let check my next post to see my design result. I am not really sure, but, i think i am starting to find the way. Better i reveal, as not really sure this is not work, i mean, it has just worked.
Yesterday, i only tried to re-write the point into the ms. Words. Yesterday was Not much to do. Today, i tried to group the key point and starting to answer all all question in brand strategy form as like we did to our clients. I started to connect the dots, it was like before. I am quite sure, it will works. Especially, when i got stuck in the question “what is our value preposition?”. I have no answer, it was the point when i know, it has just worked. Because, when i don’t know it was the time i need to research more, i need to find the answer. So, i will start with making value preposition list by reading the key point result that i made yesterday, and find what poin that can we create as our value preposition after all. Beside, i need to make the value preposition by considering our target market characteristic also in order we can make suitable value preposition for targeting the fit market. I will continue to create the value preposition of Calamansi Syrup and arrange the why factor of the consumer decision as well. This step is one of the most important decision to build brand in the right market. If i may say, this is the most significant stage to form some cool brand. I got more interesting information in internet about Calamansi. This is an exotic fruit.
I found in more than 10 different article with different concern. From wikipedia, chef recipe till health article. Today, i read all of the article more that 40 pages, one by one, word by word. I tried to screen all of significant information that can make Calamansi brand story become stronger. What amaze me is, the are about 4 pages hand writing point that i have just collected from all article. It supposes to be more than 100 points to be collected. After this i just need to re-read and divided the points into the similar type of information. About aroma, taste, trick etc. Let we see,after segmented all the points, do we need to collect more information or can we continue to branding strategy draft. Oh, i forgot, i have to send all information that i got to dina and nova laso, in case they want to read as well. This is the first day of recording all of my action in deliberate practice of learning product branding. Today, Wednesday 8 July 2020. I quite confused where should i start the research stage. We need to make marketing mix action for researching all of the possibility for Calamansi product. Actually i already have small research to understand syrup industry by searching 3 great brands in indonesia and abroad. But, actually, i don’t know is it the proper procedure or not. We are using marketing mix point to find all of the data that we want to know in understanding Calamansi and related industry. Those points direct us to all of information that we want to know. Today i just quite satisfy enough with “product” points. I got some significant information. I just know that Calamansi already known well in Philippine, us, australia, and china. In several continent they known Calamansi as Calamansi citrus fruit, same name. But, the other know Calamansi as another name. I just need to resume all the information to collect the idea of building brand story and brand strategy for re branding the Calamansi syrup product. See you tomorrow then. Dear God,
I am doing lazy this morning, i don’t know how to explain, but really want to do nothing. Anyway, thank you for our conversation last night though. It such a helpful conversation, really. As you know, i am working from hometown already about 3 week,if i am not mistaken. I sleep with my dad and my nephew Ghianza almost every night. Wake up at 5 (or maybe bit late), then in the morning bring another nephew (Apaow) to strolling the village with motorbike. It is quite fun, feeling the fresh air of the village, looking at the crystal clear blue mountain, listening to the sound of river, perfectly healing moment. It will be my routine during my WFH (work from home) due to corona. Yesterday, i decided to make my own work from home schedule. Frankly, there is no such of task to do from hotel. But, there are lot of things that must be done for Entjou. Above all, i do really feel “useless” if i am not doing something cool for my long break program. It will be awesome if i can arrange deliberate practice or something, so i choose to elevate my product branding skill. Here you go, with dina and nova, we have a plan to re-branding Calamansi syrup, one of potential product from Bengkulu. I don’t know how explain, but since i put the idea on the table, they seem not really sure about this idea. Let’s say they are still trying to catch what i do really mean, or maybe they are still disappointed with my decision to going back to hotel. I don't know how to start to ensure them. I have no idea actually how to ensure them by word, it cannot be happen again. Let i try to repay this with the action. Happily, i found new website belong to branding consultant named BLVR based on San Diego, USA. They have many prototype that show the works that they have done perfectly. So happy to find this website so i can learn much from them. I learn they way they works, the way they put ideas uniquely and execute perfectly. Once more, i do really happy to see their design and photograph. So, here i go. I will review one work for one day and also start to make design for Calamansi re-branding program. now, try to set up action mode, no talk much, act more for better result. The more i got the holiday, the more i have time to practice my self. God, please support me by giving your bless. I want to make my self busy with elevation program. |
Author
I am Indonesian. My name is Diogi. So interest with business and entrepreneurship. I am creating Social Business to find the best method to teach entrepreneurship and help people to meet their potential for facing future. Like traveling and writing. Archives
July 2021
Categories |