Dear God,
Toqaballahu Minna wa Minkum, Happy Eid Mubarak 1443 H. I am writing this journal in the fourth day of syawal. Thanks for helping me a lots recently. I am happy to inform that this is our getting two month after we launched Hakagi stationery. Our new brand that is provides stationery. My wife many time reveals her greatness by keep telling me “this is kind a dream for her”, she cannot believe the store already open and we already become the owner of the brand. We just need to boost the sales and earn more revenue after this. I do cannot believe that I am becoming Brand Strategist by now. Even though, it still no one recognize by anyone but me, I am still feel grateful that I am not that lost as I was in last January. Just want to recap that project that we have done in Entrepreneur Journey, we finished with Jamu Kito right after 1 month project duration and we give all the designs that we made. Fortunately, once we done with Jamu Kito, we got the other project in Mitra Jaya Bangunan where we act as his brand consultant particularly handling their social media management. The project is still running by the way, going into the second month. I watched some youtube post to ensure that I have cleared with brand strategist job desk. I just need to consider that I am ready enough to face all stages as professional brand strategist in the future. Maybe I cannot get great opportunity as other who lives in big city or graduated from great university, but surely I don’t care. I just need prepare myself by my own way, involve in as many as I can in encouragement local brand process. I just want help local brand to grow by develop their brand story correctly. Nowadays, i am fastening my belt and running faster to re-take my IELTS test, I have chosen the university option where I can match with scholarship requirement, and my first top option is goes into Lund University, Sweden majoring International Marketing and Brand Management. Let’s we see, how proper I am for this scholarship hunting process. I do really need your help God to reach that stage. Hopefully next year I can enroll as a Lund University student right in the perfect major. Above all, I am much enjoying my own circumstance by now. I am happy to support my wife to develop our Hakagi brand and do really happy with our Entrepreneur Journey project. Oh, there is one thing that I cannot effort lastly, our export project with Windy, I cannot catch him up, and quite difficult to me to pay attention, I do need to talk with windy about this. Hopefully he will understand. I am still far away from my goals, day over day, I just need to wake up and asking you God the better day the better chance to be a great brand strategist that can help a lot of people to build their dream brand and lift up our local economy growth. Let’s run another round of fight in this 2022..!
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Dear God,
The more you move, the more you will get lose. Unfortunately, most of the time we couldn’t realize that we are no more in right track, and I have no idea where do I standing on. God, I am begging you to guide me back. January 2022, I am still working in same company for the same duty. I am blessed for that, but I just feel is not enough for my hunger. Recently, I have been preparing for taking the IELTS, actually retaking the exam. There no reason but I will try my other shoot to apply the scholarship. I decided to take master degree in brand and marketing science. I have to be mindful of brand concept to continue the entrepreneur journey as brand strategist in a great brand agency that will run in Entjou. God, I hope there is a time to us to achieve it. Another attention in 2022 will go to my wife dreaming store that must be realized. I will help her as hard as I can to open the Hakagi store. I will become her brand strategist and also ceo at that store, chief everything officer. My target in march 2022, the Hakagi Store will establish perfectly, need you help also God in this process, tell us the don’ts and the do’s. The store would sell various kinds of stationary. Furthermore, I do need your help to keep my fire up in entjou movement. So many times, I felt like I walked alone. Even though, we arranged the job seriously, but the implementation never satisfy me, the delay, the miss communication, etc. Above all, I just need more time to handle all team communication concepts. It’s quite frustrating, the roller coaster feeling, sometime we burn into fire when we do our project, but many time we got lost in direction. I can vision entjou goals, but I am still searching the milestone to reach it out. Now, I will implement to push myself without waiting other people job, waiting is not my cup of tea. My action must be Entjou action, team will follow. No debate. I will start it in Jamu kito project, I will do my best, my very best effort as brand strategist to create brand advertising and campaign for Jamu Kito. Bismillah InsyaAllah. And my kind of new adventure is a decision to join windy on learning export process. We have been joining the export community, to find the potential commodity in our province and find the fit buyer in abroad. I will use this opportunity to get understand about the process, than if you allow us please let us meet the potential supplier first. I don’t know how far it will take, but I just feeling it right. Let’s recap, I will put my heart in this list is of goals (in order) as follows : Scholarship, Hakagi Store, Entjou, and Exporter. On Going to be the best Brand Strategist to help as much as MSMEs to develop the brand within syar’e concept in the future, aammin. Dear God,
This is the second Sunday in August, 2021. I received a lot of things from you, thank you for sending me strength for my daily doses. I am still blessing because you sending my partner, my wife, last night we arguing a bit, she was crying to express her emotion, I don’t get mad obviously, just another things that I have to remember how to treat my wife better. Sometime, she is so blue when remember that we cannot have a kids, I can understand that, but it always end with our conscious that Allah will prepare for the best to both of us. I always said that even though that Allah cannot give what we want to in life, Allah will replace it with much better replacement in after life. I do believe that. Nowadays, I am still trying hard to learn about branding. For 3 months ahead, I will challenge myself to curve my design ability. It’s already run for 2 week, and I am quite satisfied with my work. My team in Entjou also agreed to run our own project to improve our skill in own interest. In this first two week, i can say it was great moving so far, they all in their track. This evening we will meet up online to update our movement. My working life is quite same, with this restriction and rule of covid-19, the occupancy is drop greatly. We only get paid 16 days maximum in a month, and we cannot visit our client daily just stay at hotel. Honestly, I do love a moment to stay in Hotel, after I managed my entire daily task, I still have plenty time to practice my design skill in Photoshop. I am sitting in the edge of the lake in UNIB now while I am updating my journal. My wife is visiting her friend nearby here, and I just finished my weekly exercise. Then today, i will continue my practice schedule of designing brand identity for Bengkulu City tourism. I lack of experience to designing a website appearance and also the advertising billboard, I need to read more, practice more to achieve my goals soon. Oh, one more things that I need to understand is how to arrange the branding guideline. It is quite complicated anyway, but InsyaAllah I can do it. Bismillah. I do really wish that my skill of branding will be useful to support my dream to build an MSMes Incubator in Bengkulu, Entjou will have a dream to help many people to build their dream company. Ammiiin. By for now. Dear God,
I have been busy so far with my life and I am still blessed with all of your mercy. Windows are open in the early dawn of Saturday, 3rd of July. Life is still the same, working in the same place with the same position, doing the routine task with the same friend and always back to the same home. Fortunately, I have the same wife with the same love. Yet, I have the difference story. Our business in the hotel really looks like ruler costar. Last month, we saw shining promises business from the entire market segment. Room reservation and banquet business lead grow so fast after the Eid. Meanwhile, today, for this month the covid-19 case is increase obviously. We have to take our unpaid leave, again. Hotel Occupancy under 40 % per day and there will be no full salary like last month. Luckily, I will have lot of time to practice my design skill and learn about branding while I get my unpaid leave day. For Entjou, we have nothing to do for last three months. We need to break all of the activity due to Ramadhan, Eid, and keep doing nothing until we have no more trigger to do something. Today, we have appointment to meet up with all team members. Need to catch up and talk seriously about our movement latter. Honestly, I am still looking for opportunity to transform Entjou become branding agency for MSMEs. This decision will follow by important shifting skill that must be practice to all Entjou team. Another dawn on 6th, July 2021. After meet up with all of the Entjou team, we decided to run 4 project of Entjou that will be taking care for all 4 Entjou team. I will handle the branding agency project, Dina will handle research project, Nova will handle Risala, and Iqbal will handle Entjou Instagram. I am so excited. We don’t need to wait a group consideration to make an action, we just need to evaluate it weekly and see the progress. Let’s Start it. God, your promise is true, everything is clearer now, the dots are connecting, again. I am blessed. It’s been two months since my previous post, and there are lot of changes in my life. God, thank you for sending me a wife, a perfect wife for my self. Because of her, i can try to connect every dream that i have, not only for my life, but for my jannah. InsyaAllah. Like other people say, we will find the way to fit in to our partner. What i do really like is the term of partner in married couple, it is really work by now. Hopefully, it works for forever. Actually, we still have a lot of things to do, a lot of things to think, a lot of stuff to buy, a lot of money to earn, but it is no longer become insecurity, but become a triger to have a better life. I have no word word to describe how grateful i am now. With her, i just feel have more energy to achieve every goal that i have, no only me, but us now. After this, i will make a new goals list that consist my and Dika (my wife) goals. It will become great list that i have ever have. And for working life, the update is i am still stick with entjou, we have interesting project in batik and calamansi. Entjou will have role to build their brand identity and also support their marketing system. Furthermore, entjou also collaborate with Mr. Hery to build Jago Mart Application. This app will provide marketplace around Bengkulu Province. Our task is to recruit the perspective seller to join with that app. In working space, i am still working in Hotel Santika Bengkulu as Sales Executive, but what do i like is the atmosphere of hotel competition. The presence of Mercure Hotel is making tha competition quite taught. I just feel challenge by this working ethic. In marketing field, It is the truly battle between us, this is the time where the hospitality course on, and i am ready for this battle, not as personal, but as professional, there will be no personal issue included. The other progress is my design skill. I am able to make Bengkulu Tourism Re-Branding Guidance, even tough, it is still look so noob, but i am happy for that, it just like another lock is unlocked. Okay, that is all for now. I am having a date with my wife in sungai suci now. We are sitting having a picnic and seeing an ocean. In short, Entjou agreed to running project to re-branding Calamansi Syrup. Calamansi syrup is proud product of Bengkulu. This syrup taste really fresh, unique flavor, no substitute yet the packaging is really plain. We deliberated and believe that Calamansi syrup deserve better. Furthermore, we believe Calamansi is able to find premium market with great packaging. So, Here you go. Name of Tunela, i found from scientific name of Calamansi. Citrofortunella Microcarpa , i took Tunela as random search, this name selected from other name like Mansi, Laky, Carpa, etc. Tunela just like sexy name, easy to remember and sound premium than other. Then, because of the tagline, i can make this design become relate to each other. Summer gift as the concept. So, i choose the design identity that represent summer. Also the word in the promotion media, i just directly apply all of summer sense to all of them. Let’s check. These are the billboard mock up. Is this design transfer the summer energy to you? If not, i will find the other. Hehe. The chosen color is bold orange and darker green. This color i took form calamansi natural color. All if the information that i got from wikipedia, tens of blogs and other article is really help me to find the idea of design. Just check also the other design that applied to various of mock up. Next, our plan is want to register Tunela in Creative Common Dept in order to safe the name for Entjou only. We also will make the prototype of Tunela, buy the product, print the design and make the packaging. It will be awesome.
I also will more diligent to re branding another product during this WFH. So, let we check after this ya how great i can design another product. I curious to make design of “Keripik Singkong”. I think to make real picture of it and research about the story of singkong (cassava) also. Hope can do it soon. Today is Sunday, i am still in the hometown. What do i like here is rain. It seem rainy season here. Since last 2 days, we are fasting due to ramadhan. One of the goodness of being WFH, i can spend whole ramadhan with family. Kind of great things though. I think i never spend like this full time ramadhan since i was graduate.
Eventually, i can realize that i am not typical daily journal writer. It not that much story to tell. The Calamansi Project also couldn’t be done every day. So, i will back to what i did before, write something that i think important to be known. So here i go, i have through one fascinating moment in my life. I can design whole package of product. From finding the proper name, making a logo till designing the card-box. This skill is what i have been looking for since felling in love with marketing. I remember when we have college task to redesign a local product, it was so difficult due to we don't know how to run a photoshop or another design graphic tools. Now, even though is still simply and not as cool as other designer, i can proud of my self. These design already showed to Entjou team also, they are agree. But, there are still have another challenge, i need to find another option of tagline with something “tropical”. That is okay, because i just need as much as reference and see another perception to make meaningful and marketable design. So, i will also post my design in this blog but in separate article. I just think this blog can become my prototype and also my record journey to know how good is my improvement. So, let check my next post to see my design result. I am not really sure, but, i think i am starting to find the way. Better i reveal, as not really sure this is not work, i mean, it has just worked.
Yesterday, i only tried to re-write the point into the ms. Words. Yesterday was Not much to do. Today, i tried to group the key point and starting to answer all all question in brand strategy form as like we did to our clients. I started to connect the dots, it was like before. I am quite sure, it will works. Especially, when i got stuck in the question “what is our value preposition?”. I have no answer, it was the point when i know, it has just worked. Because, when i don’t know it was the time i need to research more, i need to find the answer. So, i will start with making value preposition list by reading the key point result that i made yesterday, and find what poin that can we create as our value preposition after all. Beside, i need to make the value preposition by considering our target market characteristic also in order we can make suitable value preposition for targeting the fit market. I will continue to create the value preposition of Calamansi Syrup and arrange the why factor of the consumer decision as well. This step is one of the most important decision to build brand in the right market. If i may say, this is the most significant stage to form some cool brand. I got more interesting information in internet about Calamansi. This is an exotic fruit.
I found in more than 10 different article with different concern. From wikipedia, chef recipe till health article. Today, i read all of the article more that 40 pages, one by one, word by word. I tried to screen all of significant information that can make Calamansi brand story become stronger. What amaze me is, the are about 4 pages hand writing point that i have just collected from all article. It supposes to be more than 100 points to be collected. After this i just need to re-read and divided the points into the similar type of information. About aroma, taste, trick etc. Let we see,after segmented all the points, do we need to collect more information or can we continue to branding strategy draft. Oh, i forgot, i have to send all information that i got to dina and nova laso, in case they want to read as well. This is the first day of recording all of my action in deliberate practice of learning product branding. Today, Wednesday 8 July 2020. I quite confused where should i start the research stage. We need to make marketing mix action for researching all of the possibility for Calamansi product. Actually i already have small research to understand syrup industry by searching 3 great brands in indonesia and abroad. But, actually, i don’t know is it the proper procedure or not. We are using marketing mix point to find all of the data that we want to know in understanding Calamansi and related industry. Those points direct us to all of information that we want to know. Today i just quite satisfy enough with “product” points. I got some significant information. I just know that Calamansi already known well in Philippine, us, australia, and china. In several continent they known Calamansi as Calamansi citrus fruit, same name. But, the other know Calamansi as another name. I just need to resume all the information to collect the idea of building brand story and brand strategy for re branding the Calamansi syrup product. See you tomorrow then. |
Author
I am Indonesian. My name is Diogi. So interest with business and entrepreneurship. I am creating Social Business to find the best method to teach entrepreneurship and help people to meet their potential for facing future. Like traveling and writing. Archives
July 2021
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